Pumbastics

Pumbastics - From saturated market to uncontested positioning

Pumbastics started as a problem.

Another fitness program in one of the most competitive markets on the internet. High competition, high noise, low differentiation.

At first glance, it looked almost impossible to win.

The real challenge

The industry was not the problem. Positioning was.

We realized early that trying to out-compete generic "build muscle/lose weight" fitness brands would fail. There will always be someone with more followers or more money to spend on ads.

So instead of fighting inside the category, we rebuilt the category around a customer avatar that doesn't resonate with generic in the first place.

What we changed

Through multiple deep strategy calls, we:

• Narrowed the audience to an extremely specific woman with extremely specific needs
• Reframed the offer around faith, emotional healing, femininity, and physical strength
• Created a value mechanism that combined body, mind, emotion, and spirituality
• Built messaging that spoke directly to the deepest motivations, not just fitness goals

This removed Pumbastics from the fitness market entirely and placed it into its own space. It is so specific that it resonates deeper than any other offer while the TAM (total addressable market) remains in hundreds of millions.

Execution

Once the positioning was locked, we:

• Designed and built a landing page on Webflow (visual impression matters)
• Structured the page to guide emotional flow and deeply resonate not sell
• Created authentic, personal Meta ads that built trust instead of urgency
• Focused on resonance first, conversion second

Outcome

Instead of competing with thousands of fitness programs, Pumbastics became the only program speaking to its exact audience.

The result was a brand that converts because it makes you feel understood, not because it shouts the loudest.

Services delivered

• Positioning & strategy
• Offer architecture
• Audience segmentation
• Messaging & copywriting
• Webflow design & development
• Meta ad strategy & creative direction

Why this project matters

This project shows exactly how we work:

We do not just “build pages.”

We remove competition by changing how the market is framed.

That is the difference between just marketing and real strategic execution.